It was a chilly fall day and a familiar scene was playing at the town soccer fields. A dad and his young son were walking back to the car after the match. The son was peppering his dad with question after question. Every well-crafted answer the dad gave was met with a single question: Why? At one point it was clear that the dad reached the limit of his patience, and in one last attempt to end the series of why questions he said, “Because ‘Y’ is a crooked letter.”

With a puzzled look on his face, his son smiled and replied: “Why?”

The point in sharing this story is to emphasize that as adults we’ve become so jaded, self-focused, and frustrated with those who ask us “Why?”— even when it comes from our children.

When did inquisitiveness, curiosity, and asking Why become defiance, or a challenge to our thinking, ideas, and who we are?

Is it that we’ve grown accustomed to seeing the Why as extraneous — a waste of time when just doing seems more imperative and expedient? Is it that as adults we don’t believe that why leads to something better and only serves to drag us down a rabbit hole of excuses?

I don’t think our world is not a better place because we don’t ask “Why?”. A life without knowing why keeps us focused in the moment and doing things by rote. It disconnects us from our own sense of purpose and that of those around us. Without knowing why, we fail to see context, solve problems, and fall prey to our natural biases and assumptions. As each day passes, we lose the capacity to dream, to sway others to act without bias and to ask, “Why not?”.

But it isn’t too late for us all to reconnect to our personal Why? — that wonder and curiosity that leads us to better understand the context of the world around us, the potential of what could be and why we are an integral part of all of it. Embodying curiosity in action generates the energy, enthusiasm, and connection to our internal guidance systems that infuses our passion with a purpose, spurs novel thinking, disruption of what is, and sends us in new directions. Isn’t it time to start bringing asking “Why?” back into favor?

Here’s what you need to know to discover your Why and start asking others about theirs:

Embrace A New Paradigm: Knowing Your Why Is A Requisite

We all have a personal brand—that spider’s web of beliefs, principles, values, and knowledge that is the glue that makes us uniquely us. Knowing your Why starts with focusing on a few key things:

Writing A Statement Of Your Why – A phrase that captures the crux of the commitment, principles, values, and set of beliefs that lead you to do what you do.

  • Start by writing the story of how you arrived where you are and how you plan to get where you’re going.
  • Look for the common values, themes, and strengths in the story of your life: why you were empowered to take action, why they influenced your thoughts and behaviors, which experiences did you impact and which experiences impacted you, and how are you different and unique? What created your map of the world? How did your beliefs translate into the action that came to be the way of your life? Ask yourself “Why?” if you didn’t do something you know wanted to.
  • Identify the core values that you want others to connect with you, and write a personal credo that expresses that in a clear and concise way.
  • Be inquisitive and reach out to key stakeholders—those who know you best and are impacted by your actions. Ask them to define what they think your Why is? This is a good check to see if you need to do more alignment.

Focus On Living Your Why – Let your Why infuse everything you do. It should become the source of your purpose and passion—after all, it is the authentic you. Rely on it as a powerbase to spur thinking, cut through extraneous details, and rouse you to action. The Why of your life forms the internal guidance system that supports your decision-making and goal attainment.

Share Your Why, Ask Others Why, Answer Why Questions At Every Opening

Make it your unwritten rule to share your Why, ask others theirs, and ask and answer Why questions at every opening. Here’s how this fosters the transparency that others need to have so they can know you on an authentic level:

Sharing Your Why – Gives others the information that they need to understand and gives witness to your consistent adherence to your core values and principles. This dovetails with their ability to trust and find you to be authentic. Sharing your Why at every opening is at the heart of the loyalty people bestow on you. It is through that loyalty and trust that you can influence, lead, and align varied Whys to impact the larger world.

Ask Others Why – Asking someone else their Why is the first step in knowing the crux of what lies at the heart of their personal brand. Understanding the purpose, principles, values, and set of beliefs that lead them to do what they do helps you tap into what stirs their passions, rouses them to act, and helps you sway them to act with you. Asking someone about their why supports you as you test what you believe about them to be true, discard assumptions, take the emotional temperature of the other person, and build genuine rapport and trust.

Answer Why Questions – A willingness to answer why questions shows your innate sense of curiosity, that you embrace listening, that you don’t respond reflexively, that there is no judgment, and you’re open to testing your thoughts and assumptions. Being open to explaining why means that you are willing to share the Why you believe the way you do, and encourages others to do likewise. Why in action spurs the creative thinking that leads to novel ideas, new directions, and keeps things rooted and connected to more than just what serves the immediate need.

Why is the crux of what guides our lives, and it delineates who we are from each other. It shapes the clarity of our mindset and is the powerbase from which we build the impact and inspiration needed to call others to action and live to the utmost of their potential. Why may just be three letters, but its power to unite people on a common journey or to do the unimaginable for the mutual benefit of all is not to be underestimated.

My Why is to help others (including myself) make a difference, no matter how minor it might seem, and to fill their heart and mind with a sense of gratitude and their life with an enduring purpose.

I’d love to know your Why. Please share it with me in the comments below.

All my best,

Susan Sig-2

 

 

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